Social Media

The Trick’s of Writing Killer Social Media Headlines. Copy & paste-able examples.

The key to writing better post headlines/subjects is in understanding why people take action. Great headlines usually fall into 3 categories.

  • Social Proof
  • Threat
  • Gain


Social Proof

Smart marketing almost always incorporates social proof, which basically is people that make choices based on other peoples choices.

Look at these 3 examples.

  1. Why 1000’s of Mancunians will gather in Victoria station on December 10th.
  2. What Victoria Beckham is eating as a midnight snack?
  3. The new wordpress Social Media/SEO plug-in everyone is talking about.

The 1st and 3rd headlines are common social proof headlines while the 2nd is a Piggyback headline. The headline piggybacks off of the popularity of Victoria Beckham.



Often, people will be more motivated to take action to avoid pain than gain benefit.

Well crafted threat headlines, promise that you’ll be able to protect yourself from a threat if you take action.


  1. The big lie hiding in your flat rental contract.
  2. Warning, do not buy another gram of cat food until you read this!
  3. Is your mattress harmful to your health?



Now the easiest way to craft a headline is to simple state the benefit.

Such as..

  1. Who wants quiet, well-behaved kids?
  2. Give me 5 minutes and i’ll show you how to learn any language fluently in 3 months.
  3. How we acquired 100k early bird signups with a 0 marketing budget.



Some copy & paste-able headlines for you to use as you wish!


Social Proof Headlines

• Here is a Method That is Helping [world class example] to [blank]
• [blank] Hacking With [world class example]
• Savvy|Smart|Sexy People Do XYZ
• Why I [blank] (And Maybe You Should Too)
• [Do something] like [world-class example]
• The [desired result] That [world class example] Is Talking About
• Join [impressive number] of Your Peers that [take desired action]
• [desired result] Like A [desired group or person]
• How [impressive number] Got [desired result] in [time period]
• Like [world class example] You Can [desired result]
• [world class example] Reveals Ways To [desired result]
• Why [impressive number] of People are [taking desired action]
• A Simple Way To [desired result] That Works For [desired group/person]
• How to [desired result] Like [world class example]


Threat Headlines

• Do You Recognize the [number] Early Warning Signs of [blank]?
• If You Don’t [blank] Now, You’ll Hate Yourself Later
• I’ve Lied to You for [time period] Now
• The Biggest Lie In [your industry]
• X Shocking Mistakes Killing Your [blank]
• Don’t Try [blank] Without [desired action] First
• [blank] May Be Dangerous To [something precious]
• [blank] May Be Causing You To Lose Out On [desired result]
• At Last, The Secret To [desired result] Is Revealed
• The [blank] Risk Hiding In Your [blank]
• Why you shouldn’t [do what I desire them to do]
• Why [blank] Fails and [blank] Succeeds
• Do Not Try Another [blank] Until You [take desired action]
• The Ugly Truth About [blank]
• What Your [blank] Won’t Tell You And How It Can Save You [blank]
• What Everybody Ought to Know About [blank]
• Your [blank] Doesn’t Want You To Read This [blank]
• The Sooner You Know [blank] The Better


Gain Headlines

• Where [desired result] Is And How To Get It
• Discover The [desired result] Secret
• [blank] Your Way To A [desired result] You
• To People That Want To [desired result] But Can’t Get Started
• You, a [desired result]
• Stop [undesired result]
• You Too Can [desired result] in [time period] with [blank]
• How To Become [desired result] When You [something challenging]
• There’s Big [desired result] In [blank]
• You Don’t Have to Be [something challenging] to be [desired result]
• Little Known Ways to [blank]
• How to turn [blank] into [desired result]
• How To Build a [blank] You Can Be Proud Of


Bookmark this page for when you are in need of headline inspiration and watch your social media traffic boom.

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